We LOVE receiving great, unique wedding invitation ideas here at the WIS, so when James from the marketing and design company Beanwave left a comment on our site I just couldn’t resist sharing his ‘icy’ design for a truly unique wedding invitation. This is what James had to say about a rather unusual design request – for his own wedding! ♥
From James at Beanswave:“Wedding invites are not something Beanwave have been asked to do before, but when the brief was “we’re getting married… in the Ice Hotel in Swedish Lapland… there’s also a second reception/party in England a week later for those that can’t make it to the Arctic Circle… we need invites… and they can be as creative as you like”, then that’s the kind of job that gets the juices flowing at beanwave. And the client? Well that was me and the soon-to-be Mrs Bristow, so they had to be good.
An invitation to any event should set the tone and give recipients a sense of anticipation and excitement. Our idea? Let’s create an invite that reflects a ‘wedding of two halves’, and post it in a box of snow. Simple.
So in October 2009 each of our guests received a box through the post. The outside address label contained the quote:
“A snowflake is one of nature’s most fragile creations, but look what they can do when they stick together”
Upon opening the box, each recipient received an avalanche of snow-like polystyrene balls over-spilling from the box. Then inside, under the ’snow’, they found an invitation card with a photo of a heart carved from ice.
On first opening, the card revealed two sides – one for the Ice Hotel Wedding the other for the Woburn reception. The card then opened out again to reveal a montage of bride and groom photos from childhood through the years.
The other detail was using appropriate lyrics from Beatles songs. These were subtly printed on the cards using spot varnish so they could only be seen when light catches at the right angle. The reason for this was that we had booked a Beatles tribute band for the reception, but wanted to keep them as a surprise. (This theme was also carried through to the reception where the table names were Eleanor, Sadie, Rita, Lucy, Prudence & Martha!)
Although they cursed us when still finding little balls of snow for weeks later, the reaction was great, recipients really loved this unusual, modern wedding invite. Both days were fantastic occasions, the Ice Hotel was an amazing place, and the Upbeat Beatles were a massive hit. Happy days indeed.”
by Sam
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